JSP technology is the integral part of Sun System’s JAVA technology family. It promotes rapid development of platform independent web based applications. It separates content development from user interface, thus enabling designers to change the page layout without making any changes in the dynamic content underlying a web page. Advantages for Developers in custom web development Process: A few years ago, developers had to develop dynamic web pages by using servlets with HTML code. With the introduction of JSP by Sun Technologies, development of website saw a revolutionary change. Here are some benefits of JSP to web developers:1. Web site developers can easily use JSP without having deep knowledge of JAVA language. A developer can easily employ JSP technology without learning to write JAVA scriptlets. 2. Developers can easily maintain web pages with the help of JavaServer Pages Standard Tag Library (JSTL) expression language. The JSTL is used instead of any other scriptlet languages. 3. Web developers can easily extend the JSP language through “simple tag handlers”. Tag handlers utilize a new and simpler tag extension API. This ensures a reduction of excessive codes needed to write powerful web applications in the development of website. Custom web development firms are equipped with a technical base of expert java developers. These firms create Java oriented websites for offshore clients by employing latest technologies including JSP. Developers create unique programs that can freely run on any web browsers and web services because of its multithreading feature. Today, servlets are the first choice for web sites development. JSP is an extension of Java servlet technology. Servlets fit web server framework and are used to extend a servers capabilities with minimal support, overhead and maintenance. The blend of JSP technology and servlets provide a perfect alternative to other types of web programming by offering ease of use and ease of administration.